Brand’s can post about upcoming campaigns and connect with micro-influencers as well as share influencer marketing trends, successes, failures and the dos and don’ts of the industry. Identifying the right subreddit for your brand takes research and the more time spent understanding the communities lingo, content-formats and in-jokes, the more effective your marketing efforts will be.Ĭreated in 2015 with the rise of influencer marketing, the Influencer Marketing Subreddit has become a hub of resources for both brands and influencers. Brands should focus on being genuine participants in subreddits. The platform offers brands a unique opportunity to become part of a community in order to create loyal customers and brand advocates. By locating, understanding and engaging with subreddits, you can better understand the interests, beliefs, likes, and dislikes of your target audience as well as the content they engage with and how. Reddit offers marketers direct and unlimited access to the communities and individuals they are trying to target, meaning that it can be a useful market research tool. So how can you use Reddit in your marketing? Vote cheating or manipulation can lead to account bans and, in extreme cases, domains banned from the platform completely. Users must not manipulate the voting system by having users linked to the domain, such as employees, engage only with the brand’s content or by asking brand followers for upvotes, including via other social platforms.

As a general rule, users should keep promotional material to less than 10 per cent of their submissions.įor every ten submissions, if more than one is promotional, Reddit will likely remove the posts as spam.

Any promotional material must add value to the conversation, not hijack it to push sales. Reddit’s Self Promotion Guidelines emphasise that ‘Reddit is a community not a platform for self promotion’. The voting system often sees branded content spammed with downvotes and removed by moderators. However, unlike on other social media platforms, Reddit’s focus on community discussion means users are notorious for being highly critical of promotional content that disrupts authentic conversations. Reddit offers brands a significant opportunity to market to highly engaged niche communities and communicate directly with target audiences. Reddit marketing opportunities and challenges A 2016 report by Pew Research indicated that about seven-in-ten (71 per cent) of Reddit users are men, and 59 per cent of users are between the ages of 19 and 29. The demographic is heavily skewed towards young males. That’s more monthly users than both Twitter and Pinterest, 367 million and 326 million respectively. In June 2020 a report by Hootsuite reported around 430 million monthly Reddit users. Individual users also receive karma based on the frequency of their posts and comments and how their contributions were received and voted on by other users. Posts with more karma can make it onto Reddit’s front page, a snapshot of what is trending, and posts with lots of downvotes are deemed less relevant and pushed down by Reddit’s algorithm.

The number of upvotes minus the number of downvotes determines the content’s score or ‘karma’. With over 1.2 million subreddits and 430 million monthly active users in 2020, Reddit has successfully harnessed the power of community and become one of the top 10 most popular websites on the internet.Īs an example of Reddit’s power, it was traders on subreddit r/wallstreetbets that created the galactic share price rise in GameStop’s stock price, forcing halts in trading and causing short sellers betting against it to lose millions.Ĭontent on Reddit is curated by the community, who ‘upvote’ or ‘downvote’ posts and comments based on the perceived value they add to the conversation or thread. Self-described as “the front page of the internet”, the platform is divided into smaller topic-based communities called ‘subreddits’, often with their own customs, rules, lingo and moderators. Create and share new content that incorporates the subreddit’s lingo, submission format and in-jokes, and interact with users in an authentic way.įounded in 2005, Reddit is a community forum platform where registered users discuss and share everything from news and current affairs to shower thoughts and cat pictures. To successfully market on Reddit, marketers must research and understand the subreddit communities that are relevant to their brand. However, Reddit differs significantly from other social media platforms in purpose, format and content and users are notoriously anti-marketing and advertising, meaning brands need to rethink a one-size-fits-all social media strategy.Ībove all, creative and engaging content is king. Social sharing platform Reddit presents brands with underused opportunities to reach engaged audiences and share or seed content.

Wallstreetbets lingo guide